Wednesday, 2 May 2012

Nokia 808 PureView hitting shelves this month, Nokia and Carl Zeiss to extend cameraphone partnership


Nokia just sent us two press releases - one that the Nokia 808 PureView handset will be reaching the retail shelves this month for all of you eager to buy the best cameraphone out there, and the other that it is continuing its collaboration with the German optics maker Carl Zeiss.
The 808 PureView surely made a splash at the MWC expo not long ago, after it became clear what groundbreaking for a cameraphone technology the Finns have crammed in the 41MP sensor inside it. The gigantic 1/1.2" sensor allows for 4X lossless zoom, superior low-light photography, and 1080p video recording, accompanied by the Nokia Rich Recording enhanced stereo audio.

In the next piece of good news, both Nokia and Carl Zeiss issued statements that they have signed an extension of the 7-year collaboration between the two companies, which brought around some of the best cameraphones out there. The best part is that Nokia is planning to use the PureView technology in future phones, which we hope to come soon in the form of Windows Phone 8 devices.

Press Release

Nokia to begin rolling out award-winning Nokia 808 PureView in May

Espoo, Finland - Nokia today confirmed that the Nokia 808 PureView will start rolling out in select markets in May. The Nokia 808 PureView is the first smartphone to feature Nokia's award-winning PureView technology. PureView represents Nokia's highest level smartphone imaging experiences, bringing together high-performance sensors, exclusive Carl Zeiss optics, and Nokia developed imaging algorithms. The first markets to begin selling the Nokia 808 PureView include Russia and India.

Since its launch in February, the Nokia 808 PureView has received multiple awards, including Best Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).

Nokia 808 PureView"PureView has completely raised the bar on imaging performance for the whole smartphone industry - and Nokia is not stopping here," said Jo Harlow, Head of Smart Devices at Nokia. "We're going to carry on developing PureView for our future smartphones in ways that will again revolutionize the imaging experience."

The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 megapixels maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
  
In addition to superior still imaging technology, the Nokia 808 PureView also includes full HD 1080p video recording and playback with 4X lossless zoom and the world's first use of Nokia Rich Recording.  Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

Nokia and Carl Zeiss extend partnership to continue setting standards in smartphone imaging

Espoo, Finland - Nokia and Carl Zeiss today announced that the exclusive partnership between the two companies, which has resulted in some of the industry's best camera smartphones such as the Nokia N8 and the Nokia 808 PureView, has been extended.

The Nokia 808 PureView, which starts rolling out in May, combines high-performance Carl Zeiss optics with Nokia developed algorithms and a super-high resolution sensor to set a new standard in high-end smartphone imaging.

"Carl Zeiss was a crucial partner in the creation of the first PureView experience," said Jo Harlow, executive vice president of Nokia Smart Devices. "The benefits of our ongoing collaboration will be more PureView innovation and further advancements in smartphone imaging in the coming months and years."

Michael Kaschke, CEO, Carl Zeiss AG: "When joining forces with Nokia in 2005, we wanted to push the boundaries of mobile photography. Looking back at seven years of successful partnership, we are proud of the innovations and outstanding products created in this shared journey. Today we are celebrating the extension of our collaboration with a new technology that sets another real benchmark in this sector."