Thursday, 18 June 2015

Nokia CEO Rajeev Suri confirms return to mobile phone business in 2016

Image result for rajeev suri nokia
In an interview with German publication Manager Magazin, Nokia CEO Rajeev Suri has confirmed the company’s plans to return to the phone business. This is in line with reports from earlier this year, which claimed that the Finnish company would launch a smartphone next year.

“We will look for suitable partners,” Suri told the publication. “Microsoft makes mobile phones. We would simply design them and then make the brand name available to license.”
Using this formula, Nokia launched the Android-powered tablet called the N1. It designed the tablet, but licensed a Chinese company to manufacture the tablet, use its brand name and sell it in China. As per Suri’s comments, the company is set to follow the same principle for its smartphone business as well.

Don’t expect a Nokia branded phone anytime soon though. As a part of Microsoft’s deal with Nokia, the latter isn’t allowed to use the Nokia branding on any smartphone until Q4, 2016.

The news of Nokia’s return comes a day after Microsoft CEO Satya Nadella announced a major organization shakeup, which saw former Nokia boss Stephen Elop leave. This is a clear sign that the Redmond-based company is erasing the last of the Nokia legacy and heading back to its core software business.